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  • How is Terra-Tory turning superfoods into skin-soothing ingredients?
  • How is Terra-Tory turning superfoods into skin-soothing ingredients?
    Terra-Tory (2020) ©
CASE STUDY

Terra-Tory: feeding problem skin from the outside in

By taking the superfoods that we normally eat and integrating them into green body care products, Terra-Toy is tapping into eczema management with a gentle and natural approach that prioritizes wholesome, familiar ingredients over unregulated, and often irritating, chemicals.

Location United States

Scope
With just 11 ingredients banned from use, the FDA barely regulates the country’s cosmetics industry, so it’s no surprise that over 90% of Americans believe natural or naturally-derived beauty ingredients are better for them. [1][2] Enter Terra-Tory, an all-natural, hypoallergenic body soap. Founded by Kimberly Waldropt after suffering from a bout of stress-induced eczema, the soap cubes are inspired by Waldrop’s Trinidadian-Jamaican ancestry are packed with 100% natural superfoods to help people “harness the power and simplicity of nature to nourish, cleanse, soothe, and project [the] skin.” [3]

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