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  • What lies ahead for big providers?
  • What lies ahead for big providers?
    August de Richelieu (2020) ©
REPORT

Why lockdown stoked the streaming wars

HBO, Disney Plus, Apple+, and now Peacock – there are now around 300 streaming services in the US. But despite an initial wave of interest during the pandemic, consumer behavior has shifted, with many people reassessing which services are worth their buck. What does this mean for big providers?

Location United States

Scope
In July 2020, NBCUniversal, one of the largest mass media and entertainment conglomerates in the world, launched Peacock. A premium video streaming service with a three-tiered subscription, Peacock is yet another addition to the vast pool of streaming service providers, who are now beginning to compete not only in the US, but around the globe. Competing with the likes of Netflix, HBO Max, and Disney+, among others, Peacock is the last big new service going live in the flood of launches from tech and media giants over the last year. [1]

But the timing ...

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