Headlines about hashtag squatting and unchecked privilege have given many social media users a negative view of influencer culture. Yet while people may call out the perfect lifestyles presented online, these cultural figures remain as relevant as ever. So, how should they wield their power?
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Hayley Smith is the director of Boxed Out PR, which specialises in lifestyle PR with purposeful companies. She is also the deputy head of PR for Pride in London and runs FlowAid, campaigning for free sanitary products for homeless women.
Rachel Cornick is a partner and head of talent at PR agency VARG. Boasting 15 years of industry experience, she launched VARG’s talent division in 2017 – a bespoke service representing leading digital influencers and covering sectors including fashion and lifestyle.
Kristabel Plummer is a fashion, travel, and lifestyle influencer who started her blog, ‘I Want You To Know’ in 2008. From finding homeware in the markets of Oaxaca to analysing money diaries and celebrating Black-owned businesses, her content inspires others to make conscious, critical decisions.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
