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  • What does it mean to be an ally?
  • What does it mean to be an ally?
    Joe Yates (2020) ©
Snapshot

Deep Dive: Understanding Allyship

In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?

Location Global

Scope
In May 2020, the death of George Floyd at the hands of the police sparked the revival of the Black Lives Matter movement, leading to protests across America and around the world. During this painful moment, individuals and brands took to social media to voice their solidarity and support for Black people, with #BlackLivesMatter being used nearly 50 million times between May 26th and June 7th.

But for those who have been doing the profound and long-term work of fighting for equality and social justice, the sudden show of ‘allyship’ was a double-edged sword. As black squares ...

Canvas8

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