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  • What does it mean to be an ally?
  • What does it mean to be an ally?
    Joe Yates (2020) ©

Deep Dive: Understanding Allyship

In the Understanding Allyship Deep Dive, we explore how brands reacted to the BLM protests in 2020, unpicking how people want them to show support and the consequences of offering only surface-level action. What role should individuals and businesses play in tackling social issues?

Location Global

In May 2020, the death of George Floyd at the hands of the police sparked the revival of the Black Lives Matter movement, leading to protests across America and around the world. During this painful moment, individuals and brands took to social media to voice their solidarity and support for Black people, with #BlackLivesMatter being used nearly 50 million times between May 26th and June 7th.

But for those who have been doing the profound and long-term work of fighting for equality and social justice, the sudden show of ‘allyship’ was a double-edged sword. As black squares ...



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    Dr. Robin DiAngelo on confronting White fragility in the workplace

    Many workplaces are beginning to confront the societal structures that perpetuate systemic racism but it’s just the start of a long conversation. Canvas8 spoke to Dr. Robin DiAngelo, author of White Fragility, to understand why it’s important to have uncomfortable discussions about race.

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    Pull up or shut up: calling out industry racism

    In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.

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    Why anti-racism is the next standard for brand activism

    The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

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    How can brands avoid rainbow-washing?

    The commercialisation of Pride Month has resulted in many businesses being called out for ‘rainbow-washing’ their products and marketing solely to boost profits. Canvas8 spoke to three experts to discover how brands can better support the LGBTQ community and authentically promote inclusivity.