The representation of ethnic minorities in the media may have improved over the past half-century, but accusations of tokenism and biased coverage remain prevalent. With broadcasters and publishers often shaping cultural agendas, how can they meet their audiences’ expectations for diversity?

How is society failing to meet Gen Z’s expectations? What’s driving people to fall back in love with domestic travel? And how are parents coping with the pressure to be perfect? This Cultural Snapshot uses local stats and case studies to explore the behavioural norms shared by Britons in 2020.

Gen Zers are increasingly blurring the distinction between their online personas and IRL lives. Catering to this, Tremors has emerged as an exciting club night where revellers can take their online avatars out into the real world and interact with each other in a supportive space.

The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.