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  • How do Britons define their identity?
  • How do Britons define their identity?
    Ezekixl Akinnewu (2018) ©

What does personal identity mean to Britons?

Physical appearance is just one of several factors that influence an individual’s self-identity, with their ethnic heritage, personal values, and societal status all playing a part. Canvas8 polled 1,000 Britons and spoke to eight people to understand how they would characterise themselves.

Location United Kingdom

Living through a pandemic has changed almost every facet of life, from how people work to how they spend their leisure time to how they shop. In a time of such upheaval, it’s almost inevitable that our internal lives will similarly shift. Without the usual social scaffolding – in-person events, hobbies, professional engagements, etc. – the ways in which we express identity are under scrutiny. “You see [this identity confusion] more typically when you’re younger – you dress the same as your friends, you get that sense of group identity,” explains psychotherapist Michelle Scott. “But we’re not out there, ...



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