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  • How can people feel a sense of fulfilment amid uncertainty?
  • How can people feel a sense of fulfilment amid uncertainty?
    Boudewijn Huysmans (2020) ©
Thought leader

Dr. Katharina Husemann on spirituality in a crisis

The uncertainty and anxiety created by the events of 2020 have left many people seeking ways to ease their minds and find a sense of serenity. Canvas8 spoke to Dr. Katharina Husemann, a senior lecturer in marketing at Royal Holloway, about consumer spirituality as a coping mechanism.

Location Global

Daily life in 2020 has been defined by uncertainty and anxiety, with the COVID-19 pandemic causing people to fear for their health, the resurgent BLM movement provoking conversations about systemic inequality, and polarised political discourse leaving many voters bereft of trust. This disruption has profoundly affected people’s wellbeing – 53% of Americans surveyed in July said their mental health had been negatively impacted due to the stress and worry surrounding the coronavirus – leading many to seek ways of coping with a precarious existence. [1]

“We can certainly observe a rise in meditation, yoga, astrology, and ...



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