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  • What do Americans want from snacks post-COVID-19?
  • What do Americans want from snacks post-COVID-19?
    Ketut Subiyanto (2020) ©

How snacking is stacking up in the US

The pandemic has inflated opposite extremes of consumer attitudes towards snacking – in terms of health and excess – while exposing the need for a rethink towards product placement. What types of behaviors will dictate the new normal, and how should snack brands adapt?

Location United States

For better and for worse, the COVID-19 pandemic has had an impact on the American diet, shaping what people consume, when they’re consuming it, and where. While structured meals – such as takeout dinners – have undergone substantial change, it’s perhaps the gaps in between mealtimes where the greater, and longer-lasting, shifts are taking place. During the early stages of the pandemic, cookie and cracker sales in the US increased by 30% – a figure virtually unheard of in the food and beverage industry prior to the outbreak. [1] Ambushed by a national crisis, and with new freedoms found ...



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