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  • Why are Gen Y women turning to Insta for money advice?
  • Why are Gen Y women turning to Insta for money advice?
    RF._.studio (2019) ©
REPORT

How ‘finfluencers’ are disrupting debt shame

Feelings of shame around debt and a lack of engagement from traditional institutions have long hindered financial discussions among women. Gen Y ‘finfluencers’ are changing this status quo, using their social media savvy and relatability to improve their followers’ relationships with money.

Location United Kingdom

Scope
In March 2019, Clare Seal set up her ‘finsta’. At the start, it was because she wanted a space where her identity was a secret. But she was also leaning heavily on the ‘fin’ part of the ‘fake Instagram’ portmanteau – and in her first post, she revealed the gory details of her personal finances. The image showed a spreadsheet of her credit card debt, which came in at a total of £25,438.11, costing £950 per month to pay off. [1] Fast-forward just over a year and Seal had revealed her identity, signed a book deal, and had ...

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