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  • How is Salomon tapping the casualization of clothes?
  • How is Salomon tapping the casualization of clothes?
    @SalomonSports | Twitter (2020) ©
CASE STUDY

Salomon Advanced: future-proof footwear

From athleisure to streetwear, fashion is undergoing a shift toward the casual – and future-proof activewear has hit luxury shelves. As people grapple with climate change and a global pandemic, Salomon’s hyper-functional Advance shoe range is giving them the high-performance protection they crave.

Location United States

Scope
French footwear brand Salomon made a name for itself selling supremely durable skis, snowboards, boots, bindings, and hiking shoes crafted for mountain climates. [1] But starting with a 2015 partnership with Parisian boutique The Broken Arm, the brand has transitioned into a highly sought after fashion presence. From a partnership with luxury retailer Ssense to collabs with Palace Skateboards and Boris Bidjan Saberi, what began as a purely functional brand principally for athletes has solidified its place in the high-fashion world.

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