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  • Can Topicals help to destigmatize chronic skin conditions?
  • Can Topicals help to destigmatize chronic skin conditions?
    @mytopicals | Twitter (2020) ©
CASE STUDY

Topicals: funner flare-ups for chronic skin conditions

Chronic skin conditions don’t get much attention in the beauty industry but skincare brand Topicals is looking to change the narrative. With playful packaging worth flaunting instead of hiding and copy that promotes body-neutrality, it’s catering to a traditionally underserved audience.

Location United States

Scope
Skincare has enjoyed a massive boom in popularity, outstripping other beauty industries and accounting for 39% of the cosmetic industry’s profit in 2018, in part thanks to a renewed interest in fun, youthful products and packaging. [1] While more people are enjoying skincare, some demographics have been left out, particularly people of color and those with chronic skin conditions. Topicals, a skincare brand from beauty company SkinStatic, launched in August 2020 to cater to these historically underserved markets.

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