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  • How have the events of 2020 reshaped entertainment habits?
  • How have the events of 2020 reshaped entertainment habits?
    Bryan Catota (2020) ©

Deep Dive: Pressing Play

In the Pressing Play Deep Dive, we explore the shifting entertainment habits and expectations as a result of COVID-19, and examine how technology has become central to keeping people connected to what they love. What does this mean for the evolution of sports and entertainment?

Location Global

As the pandemic drove people into lockdown, it drastically impacted what entertainment could be accessed and where. Live sports and entertainment were cancelled, denying people not only significant cultural moments like the Olympics and Coachella but a connection to their passions, whether that’s through weekly sports leagues, cinema visits, or trips to the theatre. In turn, the live entertainment industry was left reeling and at risk. Film, TV, and advertising productions have also had to close down, which will significantly impact the future delivery schedule.

What people were (and still are) left with is entertainment that’s accessible ...



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