Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Skinny Booze tapping mindful drinkers?
  • How is Skinny Booze tapping mindful drinkers?
    Skinny Booze (2018) ©
CASE STUDY

SkinnyBooze: indulgence for low-cal lovers

Health concerns have been exacerbated in the pandemic, and people are looking for ways to balance smart food and drink choices with a desire for comfort and indulgence. SkinnyBooze meets their needs with an online shop of low-cal and low-alcohol brands, shipped straight to buyers’ homes.

Location United Kingdom

Scope
For decades, calories have made for great headlines and consequent marketing strategies – whether it’s the newest way we should be calculating them, how to avoid them, or the best way to burn them off. Back in 2012, nearly a decade ago, the focus was on how drinks producers were going to eliminate them as part of the government’s anti-obesity strategy.

----

...

Canvas8

Related

  • Article image Slutty Vegan: playful plant-based fast food

    While the US has its fair share of plant-based spots that focus on ‘clean’ eating, with its flavorful food and daring marketing, Slutty Vegan proves the over-the-top, indulgent approach to vegan fare is a winner, especially for an audience that’s often excluded from mainstream vegan culture.

  • Article image How do Britons feel about shopping after lockdown?

    Shuttered for months during lockdown, supermarkets, fast fashion outlets, and all manner of retailers across the UK are set to reopen in the summer. But are people ready to return to the high street? Canvas8 spoke to eight Britons to find out how they feel about shopping post-pandemic.

  • Article image How has COVID-19 changed the way people shop online?

    As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.

  • Article image Medleys: kid-friendly, healthy takeaway

    While takeaways are often a go-to for time-pressed families, they’re not known for being healthy. Medleys is looking to change that, with a food-delivery service that focuses on nutrition but doesn’t compromise on taste – all at family-friendly prices, it’s indulgence without any guilt.