What value do Britons find in social media?
REPORT
21 Aug 2020
What value do Britons find in social media?

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Britons and spoke to eight people to find out what they want from these platforms and why.

VOXPOP
GROUP INTEREST
PERSONAL ARCHIVE
DIFFERENT NEEDS
HAPPY BALANCE
EASY CONNECTIONS
IMMEDIATE ACCESSIBILITY
SOCIAL ID
RECOMMENDED VIEWING
Katy Young

Katy Young is a Canvas8 senior behavioural analyst. She has a degree in American Studies and Film and an MA in Journalism. Her interests include wild swimming, thinking of podcast ideas and singing in an all-female choir.