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  • Do people crave connection or distraction on social channels?
  • Do people crave connection or distraction on social channels?
    Levi Elizaga (2020) ©

What value do Britons find in social media?

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Britons and spoke to eight people to find out what they want from these platforms and why.

Location United Kingdom

From facilitating TikTok proms and live-streamed gigs to hosting mutual aid groups and employee protests, social media has become even more crucial to people’s lives in 2020. With a ceaseless news cycle to keep up with, friends and family far away, and an excess of time on many people’s hands, usage of these platforms surged under lockdown. For the first time globally, it’s estimated that there are now more social media users than non-users, and in the UK, 61% of adults surveyed at the end of March said they were ...



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