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  • How are luxury hotels reassuring consumers amid the pandemic?
    Small Luxury Hotels of the World | Facebook (2020) ©

Stay Small, Stay Safe: Luxury Stays amid a pandemic

Lockdown has left people desperate to escape and get away for a holiday, but many lack the confidence to take the plunge and book something. Stay Small, Stay Safe’s campaign is stressing their pandemic protection processes to win guest trust and keep them safe.

Location Global

The COVID-19 pandemic has seen the hospitality and travel sectors hit particularly hard. “With the lockdown of countries around the world, hotels, restaurants, attractions and so much more have been shut down for several months,” says Carmen Edelson, a luxury travel blogger.  “Some are starting to reopen and recover, while others sadly won’t.” [1] With fewer people travelling, hotel rooms have been left dormant, even as restrictions were eased around the world. The occupancy rate of hotel rooms in the US hit a low of 22% between March and April 2020, while in London June saw a ...



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    How will HNWIs travel post-pandemic?

    The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

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    How will a no-touch world impact sensory experiences?

    The easing of lockdown measures is leaving people in a bind. Though many remain wary of contracting COVID-19, there’s a common desire for physical interaction after months of social isolation. So, how can shops, restaurants, and leisure spaces create experiences that keep us safe and connected?

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    What will people want from leisure brands post-COVID-19?

    COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

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    Pollen: using Gen Z advocacy in the experience economy

    With consumers querying the authenticity of celebrity influencers, Pollen is incentivizing Gen Zers to share events and experiences with their friends. By rewarding advocates with perks instead of cash, this marketplace aims to encourage transparent and authentic recommendations.