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  • How are luxury hotels reassuring consumers amid the pandemic?
    Small Luxury Hotels of the World | Facebook (2020) ©
CASE STUDY

Stay Small, Stay Safe: Luxury Stays amid a pandemic

Lockdown has left people desperate to escape and get away for a holiday, but many lack the confidence to take the plunge and book something. Stay Small, Stay Safe’s campaign is stressing their pandemic protection processes to win guest trust and keep them safe.

Location Global

Scope
The COVID-19 pandemic has seen the hospitality and travel sectors hit particularly hard. “With the lockdown of countries around the world, hotels, restaurants, attractions and so much more have been shut down for several months,” says Carmen Edelson, a luxury travel blogger.  “Some are starting to reopen and recover, while others sadly won’t.” [1] With fewer people travelling, hotel rooms have been left dormant, even as restrictions were eased around the world. The occupancy rate of hotel rooms in the US hit a low of 22% between March and April 2020, while in London June saw a ...

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