With people demanding their voices be heard more than ever before, taking a moral stance on all sorts of things is the new normal. Canvas8 spoke to Dr. Jillian Jordan, postdoctoral fellow at the Kellogg School of Management, to find out how brands can appeal to our desire to be morally good.

Celeb endorsements have lost some of their power in the social media era, but what makes bloggers, vloggers, and self-styled fashionistas so effective as spokespeople? Canvas8 talked to Alexander Schouten, assistant professor at Tilburg University, about how influencers convince people to buy.

Raised on a digital diet, second-hand-savvy Gen Zers have changed the shopping landscape, and Depop influencers are at the heart of this shopping revolution: they’re bringing the currency of clout and cashing in by serving sustainable looks. How can brands get in on the action, too?

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.