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  • How is Canopy & Stars getting Britons excited about staycations?
  • How is Canopy & Stars getting Britons excited about staycations?
    Lynda Hinton (2020) ©
CASE STUDY

Canopy & Stars: safe post-lockdown staycations

Anxiety is high as COVID-19 restriction ease but Britons are still looking to get away during the summer. As the lockdown measures are relaxed and people start venturing farther afield, Canopy & Stars is boosting confidence by showing a different side to British staycations.

Location United Kingdom

Scope
A secluded cabin on the wooded banks of the River Eamont in the Lake District, a treehouse with a huge copper bath in Somerset, or a yurt with a hot tub overlooking Gleneagles in Perth and Kinross  – the UK is full of envy-worthy holidays. And with the announcement that hotels, B&Bs, holiday parks, and rental cottages are reopening for business as lockdown measures ease, demand for staycations has never been higher. [1][2] In fact, 90% of people say they plan to holiday in the UK once restrictions are lifted. [3]

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