As anxieties around COVID-19 have segued into a deeper and more consistent malaise, a longing for simpler times has caused some people to reshape everyday behaviours around comforting goods and long-established rituals. How is this sense of nostalgia impacting beauty and wellness habits?
- Sector
- Locations Eastern EuropeUnited Kingdom
Ed Currie is the founder of Akt London, a premium deodorant brand.
Rachael Gibson is a digital editor and content producer with 15 years' experience in the beauty industry. As @TheHairHistorian, Rachael is the go-to expert for quotes, theory and insight into the history, future, and culture of hair and hairdressing.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
