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  • Will brands rise to the challenge of increased representation?
  • Will brands rise to the challenge of increased representation?
    Nathan Dumlao (2020) ©
CASE STUDY

Pull up or shut up: calling out industry racism

In the wake of the Black Lives Matter movement being reignited by the death of George Floyd, brands are taking to social media to express solidarity and support. But as people expect increased transparency and accountability from companies, they are being asked to ‘pull up or shut up’.

Location United States

Scope
What do you say to brands after they have posted their solidarity statements and black squares on Instagram? Or to companies whose performative activism isn't reflected in their public practices? If you’re Sharon Chuter, the founder and CEO of UOMA beauty, a brand that places diversity and inclusivity at its core, you tell them to ‘Pull up or shut up’. The ‘Pull up or shut up’ campaign is at the forefront of a movement instilling a culture of internal transparency and accountability into the corporate world. It was launched in early June 2020 when Chuter ...

Canvas8

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