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  • Could COVID-19 restore faith in medical experts and systems?
  • Could COVID-19 restore faith in medical experts and systems?
    SJ Objio (2020) ©
Thought leader

How can Big Pharma build trust post-pandemic?

Big Pharma’s reputation has been tarnished over the years by high drug prices and the opioid crisis, but the coronavirus pandemic could be a pivotal moment for the industry. Canvas8 spoke to Oksana Pyzik, a senior teaching fellow at UCL, to find out how pharma firms can regain people's trust.

Location United States

In April 2020, President Donald Trump dumbfounded experts when he shared his thoughts on injecting disinfectant to treat COVID-19. [1] His comments added to a string of purported cures and preventative measures circulating the internet at the time without scientific backing, including UV light treatments, steam inhalation, drinking warm water, and avoiding anti-inflammatories. As health authorities have grappled to understand the virus, its rapid spread has provoked confusion and heightened health-related anxieties across the world.

Between the widespread circulation of conspiracy theories and politicization of wearing a mask, public discourse around the pandemic has been clouded ...



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