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  • How is VanMoof making short-haul commutes better?
  • How is VanMoof making short-haul commutes better?
    VanMoof (2020) ©
CASE STUDY

VanMoof: urban e-bikes for high-powered commutes

Slick, fast, and undeniably urban chic, VanMoof e-bikes boast enough technical features to rival even the most city-friendly commuter car. With global initiatives to encourage sustainable commutes in the post-pandemic era, electric bicycles could be the way to reclaim our cities from cars for good.

Location Global

Scope
Comparing its product design approach to that of Apple, Tesla, and Sonos, you might wonder how an electric bike suddenly gained so much tech appeal. But the next-generation aesthetic of VanMoof, the Dutch e-bike start-up that launched in 2009, has all the design and technical features to qualify these claims. "With the new Electrified, we’ve created a bike that replaces the car for city commuting," says co-founder Ties Carlier. "We see Tesla and BMW as competition, not other bike companies. To compete at that level, we had to make everything better, faster, simpler, and more convenient." [1]

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