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  • Can Make Motherhood Diverse change how we view mums?
  • Can Make Motherhood Diverse change how we view mums?
    Vivek Kumar (2020) ©
CASE STUDY

Make Motherhood Diverse: real mums’ stories

As people demand more varied representation, they’re looking for realistic depictions of their lives. Make Motherhood Diverse counters the lack of diversity in mainstream portrayals of motherhood by sharing the stories and experiences of real mums from all walks of life.

Location United Kingdom

Scope
In the UK, 731,213 babies were born in 2018. [1] They were born to women of different ages, abilities, ethnic backgrounds, sexual orientations, and socio-economic status. But as vast and varied as British mothers are, “the overall narrative around motherhood still centres around slim, white, middle-class mums,” says Roshni Goyate, co-founder of The Other Box. And it’s this stereotypical mum that is most likely to be smiling out at consumers from magazines, billboards, TV screens, and social media feeds. “Stereotypes are true,” says Goyate, “it’s just that they aren’t the only truth.” [2] And with so ...

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