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  • Will digital raves be part of the nightlife scene post-pandemic?
  • Will digital raves be part of the nightlife scene post-pandemic?
    Alexey Turenkov (2020) ©

What’s next for the big (digital) night out?

With nightlife venues across the world shuttered due to COVID-19, partygoers embraced digital hedonism by skipping queues for virtual club nights and attending marathon DJ sets. How have online raves helped reimagine out-of-home experiences? And how can brands keep the party going?

Location Global

Hundreds of young people are anxiously waiting for the night to begin. They’ve got drinks in hand and their faces are covered in glitter as the bangers start playing. It could be any normal night out, except the club they’re attending is virtual, the music is emitting from their tinny laptop speakers, and they made the drinks in their living room. Welcome to Club Quarantine. [1]

With social venues shuttered and social distancing measures in effect across many parts of the world, businesses in the nightlife industry have been forced to get creative to reach their ...



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