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  • Is mixing AI and beauty the future of cosmetics?
  • Is mixing AI and beauty the future of cosmetics?
    IL MAKIAGE | Facebook (2020) ©
CASE STUDY

Il Makiage: maximalist make-up with an AI twist

While the pandemic has pushed many brands to get more comfortable with digital, Il Makiage has been ahead of the curve with its AI-driven, true-to-tone make-up options. As shopping behaviors go online, its community of micro-influencers boost the brand’s clout and buyers’ confidence.

Location United States

Scope
Finding a foundation to match your skin tone has never been easy. A limited selection, poor shop lighting, and testing swatches mean shoppers often leave empty-handed, with palms smeared in multiple shades. But what if you could find the perfect match without testing it physically – or even stepping foot outside? The almost-50-year-old beauty giant Il Makiage is fast gaining cult status doing exactly that. Its PowerMatch algorithm employs machine learning and data from over 700 skin tone combinations to find complexion products with a 94% match accuracy. [1][2] Sounds too good to be true? The ...

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