How are British attitudes to luxury changing?
REPORT
3 Jul 2020
How are British attitudes to luxury changing?

As luxury brands become increasingly accessible to the everyday consumer, they are seen less as a symbol of class for Britons. Moving beyond branded luxury, status markers are shifting to be defined by the exclusivity and quality that luxury offerings can provide rather than the price tag.

VOXPOP
LOWER-TIER LUXE
CARELESS CONSUMPTION
SURFACE STATEMENTS
NEW STATUS
CONSCIENTIOUS CRAFT
EXCLUSIVE SIGNALS
SOCIAL BRAGS
SOCIAL SIGNALS
Matilda Ruck

Matilda Ruck is a behavioural analyst at Canvas8. She has a degree in politics and philosophy as well as a foundation in psychotherapy. She's passionate about exploring the interplay between creativity, psychology and culture. Outside of work, you can find her writing short stories, tending to her ginger cat Thomas O’Malley, or oscillating between yoga and karaoke practice.