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  • Will drinking habits picked up during lockdown last long into the future?
  • Will drinking habits picked up during lockdown last long into the future?
    HiveBoxx (2020) ©

What's next for spirits fans post-Quarantini?

COVID-19 has fostered an environment that has not only raised the desire to drink, but the desire to do so creatively. As lockdown measures cause Britons’ booze behaviours to shift, how can spirits brands reach them at home? And how can bars adapt to changed expectations in the ‘new normal’?

Location United Kingdom

With one in three Britons consuming less alcohol in lockdown than they were before and one in five drinking more frequently, it’s clear that COVID-19 is having a polarising effect on the country’s boozing behaviours. [1] When lockdown measures were brought into effect in March, sales of alcohol leapt by 22%, partly fuelled by people venturing to off-licences to stock up for at-home drinking. [2] Meanwhile, home delivery services such as BeerBods, Savage Vines, and Beer52 capitalised on the sudden closure of pubs by offering a more convenient way to secure ...



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