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  • Why do some people actively avoid useful information?
  • Why do some people actively avoid useful information?
    Wade Austin Ellis (2020) ©
Science

Ignorance is bliss! The science of the ostrich effect

Whether it’s exam results or election updates, people aren’t always eager to find out new information, instead finding solace in the unknown. Canvas8 spoke to Emily Ho, a research assistant professor at Northwestern University, to understand why some people choose to be blissfully ignorant.

Location Global

Scope
The first half of 2020 has been overwhelming for many people. From the Australian bushfires to the COVID-19 pandemic to civil unrest around police brutality and systemic racism, history books will likely characterise the year as one in which large-scale crises rapidly followed one another. During this time, the internet has proven to be something of a survival tool, helping individuals stay connected to friends and family, enabling them to work remotely, and ensuring they can access information to make sense of an ever-shifting landscape. In March, Vodafone claimed to have seen data traffic increase by 50% ...

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