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  • A sense of connectedness can stem from multiple sources
  • A sense of connectedness can stem from multiple sources
    Felipe Archer (2020) ©

Let’s catch up! The science of connection

Video calls may have helped to ease isolation during lockdown, but it’s not just humans that can provide a sense of connection. Canvas8 spoke to social psychologist Dr. Elaine Paravati Harrigan to understand how people are fulfilling social needs with or without others.

Location Global

As restrictions on out-of-home movement are steadily lifted in the UK and businesses start to reopen in the US, moments of normality can once again be experienced. But how will people go about reintegrating all their pre-lockdown daily activities into the ‘new normal’? Recognising that most people haven’t had basic social interactions for months, the Brooklyn Film Festival has released a series of humorous clips to guide viewers through their readjustment to society. The ‘Relearn How to Be Human’ campaign demonstrates basic interactions like ‘chatting without your phone’, ‘how to be a sports fan’, and ‘how to ...



  • Article image What's wrong? The science of emotional support

    The psychological distress caused by COVID-19 has caused many people in isolation to rely on friends, family, online communities, and brands for a sense of normality. Canvas8 spoke to Xi Tian, a researcher at Penn State University, to understand what’s required for effective emotional support.

  • Article image Why are some people happier in lockdown?

    Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

  • Article image How are Americans coping with COVID-19 at home?

    Bored, anxious, and unable to leave home, Americans living under COVID-19 lockdown orders are eager for ways to pass the time. But what are the underlying behavioral drivers behind their surging interest in baking and cleaning? And how can brands support people adapting to 24/7 domestic life?

  • Article image Why are Gen Yers spending so much time at home?

    American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?