Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Clare helping Gen Yers with curated paint choices?
  • How is Clare helping Gen Yers with curated paint choices?
    Clare (2020) ©
CASE STUDY

Clare: curated wall paint for 'pandecorators'

How does your home make you feel? With its curated selection of colors, convenient delivery model, and ‘clean’ credentials, Clare is giving the wall paint industry a Gen Yer update, aligning with people’s view that the home should be a place for peace and self-expression.

Location United States

Scope
Avocado Toast. Headspace. Cosmic Vibes. You’d be forgiven for thinking these were smoothie flavors at a hipster cafe. But, in reality, they’re a few of the wall colors offered by Clare, a Miami-based interior paint start-up. Emphasizing personalization, convenience, and environmental credentials, Clare is looking to enliven the paint industry by taking a more holistic approach to decor, and matching up with Gen Yers’ idea of how they want their homes to make them feel.

----

...

Canvas8

Related

  • Article image What are people doing to pass time in social isolation?

    As the COVID-19 pandemic restricts people’s movement, domestic habits are being shaken up to stave off boredom and maintain social ties. Canvas8 spoke to 18 people from around the world to understand how they’re spending their time in self-isolation and what new routines they’ve established.

  • Pantone's 2020 color offers stability amid uncertainty Pantone's 2020 color offers stability amid uncertainty

    Pantone has chosen Classic Blue as its color of the year, which the brand says “highlights our desire for a dependable and stable foundation.” As people grow more uncertain about the state of the world, they’re seeking out calming, uncomplicated products that reflect elements of the natural world.

  • Article image The Inside: Fast, customizable furniture for Pinners

    The Inside is helping Americans to fashion a home that isn’t a carbon copy of everyone else’s. Enabling people to customize everything from headboards to sofas to ottomans in a range of fabrics and patterns, items are digitally modeled and delivered right to people’s doors in a matter of weeks.

  • Article image How does color influence people's shopping decisions

    People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?