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  • How can brands earn and keep loyalty post-pandemic?
  • How can brands earn and keep loyalty post-pandemic?
    Caroline Attwood (2020) ©
Thought leader

Why is meaning the new consumer sensibility?

From panic-buying to extreme saving, paths to purchase have morphed as we progress through the pandemic. But what are people willing to spend on? Canvas8 spoke to Dr. Ravi Dhar and Joe Pine to understand how brands can maintain and grow their following during and after COVID-19.

Location Global

Scope
“The crisis we’re in right now gets people to understand that we don’t need more stuff,” says Joe Pine, international business advisor and acclaimed author of The Experience Economy. [1] Continued lockdown measures have severely impacted the way that people are spending, and what they’re spending on. People are less likely to shop – with a drop in spending across all industries and a rise in consumer caution due to income-related fears. [2] But when they do, concerns for safety and health are dictating how people are consuming.

Naturally, e-commerce has become the ...

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