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  • Could ‘little and often’ supermarket trips become a thing of the past?
  • Could ‘little and often’ supermarket trips become a thing of the past?
    Philippe Beliveau (2020) ©

Why is the big weekly shop back for Britons?

Driven by the need to distance themselves from others and adhere to stricter budgets, many Britons are changing the way they shop for groceries due to COVID-19. But while a growing number are ordering online and stockpiling during the crisis, which behaviours are likely to stick afterwards?

Location United Kingdom

Since the arrival of COVID-19 in the UK, almost half (47%) of Britons claim to be shopping less frequently at supermarkets, with many turning to online channels for the first time to stock up on supplies. [1] Indeed, according to Kantar, the proportion of grocery sales that took place online grew from 7.4% in March 2020 to 10.2% in April, with older customers driving this surge. [2] Yet while Tesco may have increased its online delivery capacity by 103% during the crisis, reaching more than a million homes a week, the transition hasn’t been ...



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