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  • Are introverts thriving during lockdown?
  • Are introverts thriving during lockdown?
    Niclas Moser (2020) ©
Thought leader

Why are some people happier in lockdown?

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

Location Global

Scope
Around half of the world’s population was in lockdown as of March 2020, and work, leisure, education, and socialisation shifted into the confines of the home. [1] But while some people have been missing ‘normal life’ and craving socialisation from day one, others have found deep comfort in this forced retreat.

So why are people having such different lockdown experiences? Research from The Myer-Briggs Company finds that 56.8% of people around the world prefer Introversion, which means that the majority of us may value a slower, quieter lifestyle. [2] Indeed, jokes about ...

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