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  • Could COVID-19 normalise food subscription services?
  • Could COVID-19 normalise food subscription services?
    Heinz To Home (2020) ©
CASE STUDY

Heinz To Home: D2C bundles to fill pandemic pantries

Panic-buying at supermarkets has made it difficult for many people to get hold of the everyday goods they need. With traditional fulfilment channels stretched by COVID-19, Heinz is embracing a direct-to-consumer model to get its products into pantries with just a few clicks.

Location United Kingdom

Scope
The arrival of COVID-19 in the UK was heralded by a wave of panic-buying at supermarkets. As images of empty shelves spread across social feeds and mainstream media, concerns grew about how people would do their grocery shopping, prompting a surge of interest in delivery options. According to a survey carried out in mid-March, 60% of 18- to 34-year-olds had already increased their usage of food delivery services due to the pandemic, while 40% of those aged 35-54 and 34% of over-55s were planning to do so. [1] This jump in demand has put considerable strain ...

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