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  • Will COVID-19 affect who we worship and stan?
  • Will COVID-19 affect who we worship and stan?
    Carolina S├ínchez (2020) ©
REPORT

How will COVID-19 change the cult of celebrity?

From poetry readings to live music tutorials, COVID-19 is transforming the ways celebrities interact with fans. But how are influencers and celebs using or misusing their platforms to broadcast how relatable and accessible they are? And how will the cult of celebrity evolve post-pandemic?

Location Global

Scope
“Even if everybody gets it, like yeah, people are going to die, which is terrible … but inevitable?” says Vanessa Hudgens, American actress, singer, and Instagram influencer during an Instagram Live selfie video session discussing COVID-19. [1] The actress issued an apology after facing backlash online. “What a horrible and heartless message for you to share,” reads one Twitter comment. “To laugh at this unthinkable tragedy, with an almost unimaginable scale of suffering. Unconscionable,” says another. The pandemic has ushered in a zero-tolerance approach to celebrity missteps.

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