Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How is Bleach London making quarantine more fun?
  • How is Bleach London making quarantine more fun?
    BleachLondon (2019) ©
CASE STUDY

Bleach London: DIY hair parties for creatives

Thanks to COVID-19, when it comes to getting their regular treatments and beauty fixes, people have found themselves stranded. In a bid to help their customers stay engaged throughout the lockdown, Bleach London is creating at-home hair parties to inspire creative quarantine looks.

Location United Kingdom

Scope
With the pandemic forcing people to stay at home, many are beginning to switch from toilet paper to hair dye as their essential of choice. For while the panic-buying spree may be over, people are living with the reality of shaggy hair and exposed roots without access to their favourite hairdresser.  Embracing the idea of remote beauty treatments is Bleach London, who is creating ‘hair parties’ to help isolated customers stay fresh. [1] “We had always planned to launch a virtual consultation feature, but when we shut our London salons as the COVID-19 crisis intensified, we ...

Canvas8

Related

  • Virtual barber makes quality trims accessible in lockdown Virtual barber makes quality trims accessible in lockdown

    A lockdown may be the perfect time to experiment with new looks, but some people just want to maintain their regular appearance. One entrepreneur has clocked on to this and launched a virtual barbershop, where professional hair stylists guide visitors through a trim via video chat.

  • DIY haircuts give beauty fans an outlet for creativity DIY haircuts give beauty fans an outlet for creativity

    Whether it's getting bangs after a breakup or going blonde to debut the 'new you', people have long changed up their hair to help them through trauma. In a similar way, isolated individuals are turning to DIY 'dos as a form of self-expression to cope with COVID-19-related angst and boredom.

  • Article image Dazed Spa: digital wellbeing for wellness lovers

    Interactive classes, think pieces, quizzes, and meditative podcasts – all under the umbrella of Dazed Beauty. An online haven created for wellness junkies, the Dazed Digital Spa is offering users curated content and an accessible, virtual space for relaxation and rejuvenation.

  • Article image Depixym: cosmetics for creative face-painters

    While many brands still position themselves to dictate of-the-moment make-up looks, Depixym’s Cosmetic Emulsions are championing individuality and self-expression by rethinking the multi-use product, encouraging beauty junkies to think outside the box and paint their faces however they wish.