Interactive classes, think pieces, quizzes, and meditative podcasts – all under the umbrella of Dazed Beauty. An online haven created for wellness junkies, the Dazed Digital Spa is offering users curated content and an accessible, virtual space for relaxation and rejuvenation.

While many brands still position themselves to dictate of-the-moment make-up looks, Depixym’s Cosmetic Emulsions are championing individuality and self-expression by rethinking the multi-use product, encouraging beauty junkies to think outside the box and paint their faces however they wish.

A lockdown may be the perfect time to experiment with new looks, but some people just want to maintain their regular appearance. One entrepreneur has clocked on to this and launched a virtual barbershop, where professional hair stylists guide visitors through a trim via video chat.

Whether it's getting bangs after a breakup or going blonde to debut the 'new you', people have long changed up their hair to help them through trauma. In a similar way, isolated individuals are turning to DIY 'dos as a form of self-expression to cope with COVID-19-related angst and boredom.