People rarely give a second thought to the items used in everyday beauty routines, but a wave of challenger brands is shaking things up by offering luxurious and chic versions of everything from moisturizer to toilet paper. Why do these upgraded essentials appeal to Americans?
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Navaz Batliwalla is a freelance brand editor, creative consultant, and author of The New Garconne: How to be a Modern Gentlewoman. She is also the founder of fashion culture blog Disneyrollergirl.net and co-founder of boutique beauty brand consultancy The Beauty Conversation.
JP Thurlow is a partner at independent investment company The Craftory. He previously worked in advertising and marketing as an award-winning creative director across global beauty, fashion, and luxury brands including Gucci, Rolex, Unilever Beauty, and P&G Fine Fragrances and Haircare.
Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.
