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  • What kind of entertainment do people want during a pandemic?
  • What kind of entertainment do people want during a pandemic?
    Charles Deluvio (2020) ©

What does escapism look like in a pandemic?

With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?

Location North America / Northern Europe

Ever wanted to play God? Would you enjoy the power to mutate a virus’ genetic code, so that its transmissibility and lethality increases, thwarting the efforts of scientists to find a cure – ultimately giving yourself the power over who lives and who dies? The premium mobile game Plague Inc. creates that experience for players, and the final goal is to wipe out all of humanity with a highly-evolved virus. In light of the pandemic, this might sound like poor taste, but as COVID-19 transforms lives in unprecedented ways, downloads of Plague Inc. keep increasing – notably in nations ...



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    Amid the uncertainty surrounding the COVID-19 pandemic, Britons are seeking solace from literature and buying up stories about fictional pandemics. With people’s fears and anxieties getting greater every day, they’re turning to fiction for answers – but it could add to the hysteria.

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