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  • Do we place more value on the things we own in times of need?
  • Do we place more value on the things we own in times of need?
    Nordgreen (2020) ©
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Can possessions bring comfort in a crisis?

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.

Location Global

Browsing the high-street for the new season’s styles, heading to the cinema to watch the latest release, or catching up with friends over dinner on a Friday night were once freedoms that many people took for granted. But as the outbreak of COVID-19 forces retailers to shut across the world, the pandemic is radically reshaping the way people are able to spend their disposable income.

With nearly half of the global population under some form of lockdown as of late March 2020, the pandemic is significantly slowing consumer activities. [1] This period of forced abstinence ...



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    How will COVID-19 change Chinese shopping habits?

    As the world copes with the impact of COVID-19, shifts in Chinese buying habits offer an idea of how global spend will be affected. From the short-term impact to longer, more structural changes in shopping preferences, how can brands best position themselves within this changing landscape?

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    How will COVID-19 impact long-term behaviours?

    The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

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    Treat yourself! The science of retail therapy

    Money can’t buy you happiness, but splashing out on a treat can sometimes be a perfect emotional pick-me-up. Canvas8 spoke to Dr. Satoko Suzuki, an associate professor at Hitotsubashi University, to discover how indulgent consumption can bring people joy and impact their overall wellbeing.

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    Why can’t I be you? The science of envy

    Marketers will often trigger envy to make products seem more appealing, but this tactic has the potential to backfire and damage brand perception. Canvas8 spoke to Kirk Kristofferson, a marketing professor at Ivey Business School, to learn how envy influences attitudes for different people.