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  • Do we place more value on the things we own in times of need?
  • Do we place more value on the things we own in times of need?
    Nordgreen (2020) ©
Thought leader

Can possessions bring comfort in a crisis?

In an always-on consumer culture, people are used to buying what they want whenever they want. But can possessions comfort and fulfill us during uncertain times? Canvas8 spoke to Bruce Hood, author of Possessed, to understand the psychology behind owning new things.

Location Global

Scope
Browsing the high-street for the new season’s styles, heading to the cinema to watch the latest release, or catching up with friends over dinner on a Friday night were once freedoms that many people took for granted. But as the outbreak of COVID-19 forces retailers to shut across the world, the pandemic is radically reshaping the way people are able to spend their disposable income.

With nearly half of the global population under some form of lockdown as of late March 2020, the pandemic is significantly slowing consumer activities. [1] This period of forced abstinence ...

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