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  • What are people most worried about during the pandemic?
  • What are people most worried about during the pandemic?
    Hendo Wang (2020) ©

How are people reacting to the impact of COVID-19?

The COVID-19 pandemic has fundamentally altered the nature of daily life, from postponing major events and shutting down entire industries to restricting the movement of billions worldwide. Canvas8 spoke to 19 people to understand how they’re coping with and adapting to these changes.

Location Global

The start of a new decade may have hailed new opportunities for many – a change in career, travel plans, or perhaps a new business venture – but the spread of COVID-19 has largely grounded these ambitions. With roughly half of the world’s population under some form of lockdown as of the 2nd of April 2020, the pandemic is changing the very nature of civilian life. [1] Confined indoors and leaving many without school or work, the outbreak has fostered a global state of anxiety, uncertainty, and confusion – and there’s little knowledge of how long ...



  • Article image What are Americans doing to stay fit under lockdown?

    With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?

  • Article image What can I do!? The science of seeking control

    The spread of COVID-19 has seen people frantically stock their cupboards and freezers, with empty supermarket shelves a common sight worldwide. Canvas8 spoke to Dr. Leonard Lee, a marketing professor at the National University of Singapore, to understand the human needs that fuel panic-buying.

  • Article image How will COVID-19 impact long-term behaviours?

    The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

  • French media outlets offer free relief in self-isolation French media outlets offer free relief in self-isolation

    During COVID-19 lockdown in France, some brands are offering their services for free to help allay the stress and boredom of being quarantined. With media companies suffering from low trust ratings, this display of good-will could build more positive relationships with the public.