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  • What’s keeping women from broadcasting their success?
  • What’s keeping women from broadcasting their success?
    Etty Fidele (2019) ©
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Why don’t women self-promote in the workplace?

Women often shy away from highlighting their achievements and value at work. But considering they’re positively impacted by another woman’s success, how can brands, platforms, and an inclusive approach help women get comfortable sharing their success and inspire them to claim their worth?

Location Northern Europe / North America

Scope
While companies have made progress in gender equality – as of February 2020, one-third of FTSE 100 board members were female – women continue to be under-represented in senior leadership roles. Indeed, just 15% of FTSE 100 finance directors are women. [1] This is despite the business case having been made for greater diversity. "It's not just a ‘nice to have’. The research is clear: firms with diverse boards and management teams make better decisions, drive innovation and outperform their less diverse peers,” says Chris Cummings, chief executive of the Investment Association. [2]

Canvas8

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