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  • What can brands do to make surfing safe for Gen Alphas?
  • What can brands do to make surfing safe for Gen Alphas?
    | Twitter (2019) ©
CASE STUDY

SuperAwesome: making the internet safe for kids

Brands and regulators are realising that kids are joining a web built for adults. From creating kid-appropriate games to nailing legally-compliant video content, SuperAwesome’s kid-orientated cyber safety champions changing data and advertising laws for children’s online activity.

Location United Kingdom

Scope
For a serial entrepreneur, declaring something as the ‘best thing’ they’ve ever done is no small claim. But Dylan Collins, CEO of SuperAwesome, whose previous ventures include salon-booking software company Phorest and gaming company Demonware, is evidently proud of his kidtech company. Its mission? One of the biggest in the online world: making the internet safer for children. [1] With kids accounting for 40% of new internet users, the expectation for brands and sites to tailor their offering to protect young people is growing fast. [2]

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