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  • For cosmetics guru Bobbi Brown, beauty starts from the inside
  • For cosmetics guru Bobbi Brown, beauty starts from the inside
    Evolution_18 (2020) ©
CASE STUDY

Evolution_18: edible beauty for wellness hunters

As the beauty and wellness industries fuse together, Bobbi Brown’s ‘beauty from the inside out’ philosophy is powering the emerging beauty supplement market. The brand’s Evolution_18 collection gives people the chance to make better choices for their health through their beauty regime.

Location United Kingdom

Scope
When make-up artist Bobbi Brown stepped down from her eponymous cosmetics company in 2016, the beauty industry awaited her next step with great interest. When she retrained as a health and wellness coach and returned with a beauty line focused on supplements rather than make-up, it seemed indicative of the way beauty and wellness industries are fusing into one, hard-to-differentiate hybrid.

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