Identity crisis! The science of subscription choice
REPORT
14 Feb 2020
Identity crisis! The science of subscription choice

From perfumes to furniture, there’s a subscription platform for everything – but why do some people keep paying for services they never use? Canvas8 spoke to Jennifer Savary, an assistant professor of marketing at the University of Arizona, to find out why cancelling a subscription is so hard.

Jennifer Savary

Jennifer Savary is an assistant professor of marketing at the University of Arizona’s Eller College of Management. Her areas of expertise include judgment and decision-making, consumer psychology, motivation and goals, and self-signalling.