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  • What do young Britons want from news platforms?
  • What do young Britons want from news platforms?
    Dollar Gill (2020) ©

How are young Britons reading the news?

Young people are consuming the news in vastly different ways to generations before them, but news brands still don’t know how to speak to them. How can young people get the information they need to be informed citizens and is it time to rethink what news means for the next generation?

Location United Kingdom

“The public sphere has changed more radically in the past two decades than in the previous two centuries – and news organisations, including this one, have worked hard to adjust,” writes Katherine Viner, editor-in-chief of The Guardian newspaper in her 2017 essay on the state of journalism. [1] Such was the challenge for media outlets, who were struggling to navigate a fractured media landscape. Indeed, with most people continuing to agree that the news media keeps them up to date with what’s happening (62%), and helps them understand current events (51%), the role of the ...



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