Why do Americans love natural wine?
REPORT
30 Jan 2020
Why do Americans love natural wine?

Once a niche drink option, the availability and appeal of natural wine is making it a popular choice. And a focus on natural winemaking – the oldest method in the book – has begun to revolutionize how young Americans are drinking. What’s behind this pivot and a return to tradition?

Zev Rovine

Zev Rovine is a Brooklyn-based wine importer with a focus on small-scale, natural, and non-interventionist winemakers.

Raphael Lyon

Raphael Lyon is head mazer and co-owner at Enlightenment Wines, New York’s first meadery.

Erin Levitsky

Erin Levitsky is based in Toronto, where she is equal parts writer and photography curator. Her background is in media theory, technoculture, and photography history and preservation.