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  • What’s the best way to address anti-social behavior online?
  • What’s the best way to address anti-social behavior online?
    Ooblets (2019) ©
CASE STUDY

Glumberland: calling out toxic gamer culture

When indie developer Glumberland announced an exclusive distribution deal with Epic Games, the response from fans was swift and furious. With gamer communities becoming as important as the games themselves, the backlash shed light on the power of players – and some of their toxic behaviors.

Location United States

Scope
In August 2019, Ben Wasser and Rebecca Cordingley received “thousands, if not tens of thousands, of hateful, threatening messages” – including anti-semitic slurs, promises of boycotts, and even death threats – from angry gamers. The majority of this abuse came from alleged fans of their upcoming PC game, Ooblets. [1] The husband-and-wife pair, owners and sole employees of independent gaming company Glumberland, were stunned. Ooblets is an innocent, family-friendly game and yet here were so-called supporters exhibiting the worst of humanity.

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