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  • What would help people feel more prepared for the great beyond?
  • What would help people feel more prepared for the great beyond?
    Toimetaja tõlkebüroo (2018) ©

How are Britons dealing with death?

After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?

Location United Kingdom

From 3D-printed supplements to DNA-based nutrition, a desire to live a longer and healthier life is driving demand for a range of hyper-personalised products, with the burgeoning wellness industry (valued at $4.2 trillion in 2017) catering to these whims. [1] But as the Boomer generation reaches later life (the oldest are now turning 70), mortality rates are inevitably set to rise, reaching what some are referring to as a tipping point; between 2014 and 2040, it’s estimated that the annual number of deaths in England and Wales will increase from 501,000 to 628,000. [



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    Exit Here: breathing new life into death rituals

    It has been said that nothing is certain in life, except death and taxes. Although the latter is regularly being reviewed and updated, the former retains its sombre Victorian-era elements. Exit Here is shaking up the industry to modernise rituals and ceremonies around death, dying, and grief.

  • Insur-Tech counters British awkwardness around death

    Insur-Tech counters British awkwardness around death

    Death has never been the brightest topic of conversation, but attitudes are shifting as people realise the benefit of planning for ‘the other side’. DeadHappy puts the focus on the economic and social benefits of preparing for death, with its pay-as-you-go insurance and ‘DeathWish List’.

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    Melbourne General Cemetery: a morbid tourist attraction

    Amid rising global interest in dark tourism, historic graveyards across Australia are being transformed from underutilised public spaces to travel hotspots. Offering theatrical night-time tours that double as history lessons, Melbourne General Cemetery is making death a less taboo topic.

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    Beyond: making the afterlife more affordable for Britons

    Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.