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  • What would help people feel more prepared for the great beyond?
  • What would help people feel more prepared for the great beyond?
    Toimetaja tõlkebüroo (2018) ©
REPORT

How are Britons dealing with death?

After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?

Location United Kingdom

Scope
From 3D-printed supplements to DNA-based nutrition, a desire to live a longer and healthier life is driving demand for a range of hyper-personalised products, with the burgeoning wellness industry (valued at $4.2 trillion in 2017) catering to these whims. [1] But as the Boomer generation reaches later life (the oldest are now turning 70), mortality rates are inevitably set to rise, reaching what some are referring to as a tipping point; between 2014 and 2040, it’s estimated that the annual number of deaths in England and Wales will increase from 501,000 to 628,000. [

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