How are Britons dealing with death?
REPORT
28 Jan 2020
How are Britons dealing with death?

After decades of stagnation, Britain’s death industry is in flux. Fuelled by a decline in religious beliefs, heightened costs, and more digitally-savvy consumers than ever, people are shunning traditional services. How are changing attitudes among the living impacting approaches to death?

Dan Garrett

Dan Garrett is the CEO and co-founder of Farewill, a digital will-writing service that was set up in 2016 and has since become the biggest will-writer in the UK.

Anna Lyons

Anna Lyons is an end-of-life doula who offers practical and emotional support to people who are dying. She is also the co-founder of Life.Death.Whatever, an initiative that aims to redesign the dialogue around death and dying.

Sheena Patel

Sheena Patel is a journalist, with over ten years of experience tracking trends and innovations in consumer engagement, retail, advertising, and digital behaviours, for clients ranging from The Guardian and Lush Cosmetics to AXA and Greenpeace.