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  • Could shared closets cut fashion’s carbon footprint?
  • Could shared closets cut fashion’s carbon footprint?
    Wardrobe (2020) ©
REPORT

Why are fashionistas renting from their peers?

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

Location United Kingdom

Scope
The collision of two seemingly contradictory social trends – purchasing new clothes in order to look good on Instagram and a renewed clarity about the environmental consequences of shopping – is putting eco-consumer fashion consumers in a curious bind. How should they satiate their desire for trend-led fashion without wrecking the planet? Despite retailers like H&M, Zara, and Adidas announcing policies to cut their carbon footprints and reduce waste, progress remains slow within the industry and space for newcomers to capitalise is opening up. At the same time, peer-to-peer rental services are offering a ray of hope to shoppers ...

Canvas8

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