Why are fashionistas renting from their peers?
REPORT
27 Jan 2020
Why are fashionistas renting from their peers?

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

Dr. Timo Rissanen

Dr. Timo Rissanen is associate professor of fashion design and sustainability at Parsons School of Design. He has a PhD in zero-waste fashion design and is also a practising artist. He is the author of two books on fashion and sustainability and is a founding member of The Union of Concerned Researchers in Fashion.

Victoria Prew

Victoria Prew is the CEO and co-founder of peer-to-peer fashion rental service Hurr Collective.

Eshita Kabra-Davies

Eshita Kabra-Davies is a fashion-tech entrepreneur and founder and CEO of By Rotation, the social fashion rental app. In 2021 she was listed as one of Forbes 30 Under 30 for her work at the intersection of sustainable fashion and technology.

Stevie Mackenzie-Smith

Stevie MacKenzie-Smith is a writer covering culture, trends, and fashion, and co-hosts Layers, a podcast about how we dress. She has written for Kinfolk, Dazed, AnOther, Vice, and Port Magazine, as well as writing branded copy for Givenchy, Unilever, and Net-A-Porter. Prior to going freelance, she was a copywriter at R/GA London.