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  • Can the sharing economy make luxury more accessible and sustainable?
  • Can the sharing economy make luxury more accessible and sustainable?
    Melody Jacob (2020) ©
VOX POP

What attracts Britons to luxury rental services?

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,100 Britons and spoke to eight people about their views on luxury rental services.

Location United Kingdom

Scope
Luxury brands are slowly but surely recognising that the old ways of appealing to shoppers are losing their effectiveness. What was once an exclusive industry targeted at well-off older generations is responding to the increasing purchasing power of Gen Yers and Zers. From UGG’s partnership with virtual influencer Miquela Sousa to 11 Honoré’s size-inclusive range, brands are making efforts to be more accessible to the next generation of luxe buyers. The expectations of this cohort have also fuelled the rise of luxury rental platforms, which allow people to acquire items on ...

Canvas8

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