Nobody likes to talk about death – only 25% of Britons have spoken to someone about their end-of-life wishes – but given the financial and legal difficulties that can arise, it makes sense to plan ahead. With its direct and transparent approach, Beyond helps people better prepare for their passing.

People often want the products they buy and services they use to reflect their values – and this desire extends beyond death. The Green Funeral Company offers alternative funerals for those who don’t want a stuffy, traditional affair, and helps people be eco-friendly even after they’ve passed away.

Talking about death or bereavement is an uncomfortable topic of conversation for many people. Hoping to help break down the taboo, Marie Curie is launching a spot that takes a light-hearted approach to tackling tough topics in a bid to encourage the nation to talk about planning for the end of life.

The Deathwives collective is seeking to remove the American taboo of talking about death, broadening discussions around this traditionally hushed subject. As people embrace more positive attitudes towards death, there are opportunities for businesses to change the funeral narrative.