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  • How is Magic Spoon making breakfast time fun again?
  • How is Magic Spoon making breakfast time fun again?
    Magic Spoon Cereal | Facebook (2019) ©
CASE STUDY

Magic Spoon: spoonfuls of healthy nostalgia

Harkening back to the look and taste of childhood favorites, Magic Spoon’s cereals are striking a balance between Americans’ desire for good-for-you grub and healthy food that doesn’t taste like it is. As smart eating choices take center stage, Magic Spoon is moving to make breakfast cool again.

Location United States

Scope
Despite the common wisdom that it’s the most important meal of the day, breakfast is becoming less and less of a priority for Americans. [1] While cereal would appear to be the natural solution to a time-poor morning, research shows that people are increasingly turning away from cereal for breakfast. In fact, 40% of Americans wish that cereal was more portable, and shoppers are more likely to view cereals as the less healthy option – full of sugar and lacking in nutrients. [2] As a result, sales of cold cereal are falling, down 6% between 2012 and ...

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